Timeless Marketing Truth: How To Add Character To Your Marketing And Bring Your Message Alive


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Making a character out of the advertiser brings the message alive. Maxwell Sackheim is most famous for inventing the Book-of-the-Month Club. But before that, he invented some dramatic, and dramatically successful, advertising. One of his patented techniques was to make a character out of the advertiser, writing ads as if the clients themselves were actually talking. One Sackheim client was Frank E. Davis, “The Gloucester Fisherman”.

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