There is no easy way to stop problem blushing. There is no magic pill that will put an end to problem blushing. You can’t end problem blushing by writing “I will not blush” a hundred times on a piece of paper. The problem of excessive blushing is a complicated one, but you can beat it by focusing on specific aspects of your life that contribute to problems with excessive blushing. Have you ever noticed that the more you think about not blushing, the more you are likely to blush? This fact actually is the key to putting a stop to problem blushing once and for all. The single most important thing you can do to put an end to problem blushing is to stop resisting blushing. The more you fight blushing, the more you are going to blush. The more you tell yourself that you aren’t going to get embarrassed, the more likely you are going to be to experience embarrassment. And what does embarrassment cause for problem blushers? More blushing, of course. When you engage in mental arguments with yourself to fight off a behaviour or a reaction, the end result is generally an intensification of the very behaviour or reaction you were trying to avoid in the first place. It is very frustrating to lose an argument with yourself, but that is in fact is what happens. When you are telling yourself not to blush when faced with an embarrassing situation, and you feel a blush start to creep up your neck and face, you become angry and frustrated. As you wonder why you can’t control your reactions and emotions, the blush just gets worse. It is like your body is reminding you that your mind is not in control of your physiological response. No matter what measures you take to reduce your problems with excessive blushing, you will never be successful until you stop resisting blushing. This, of course, is easier said than done. After a lifetime of trying unsuccessfully to ward off blush after blush after blush, it is hard to retrain yourself to just relax and let yourself blush. It will be very difficult at first, but with persistence, you will experience the rewards of less trouble with blushing. This isn’t just my idea about why resisting emotions and reactions often makes them worse. Internationally renowned psychiatrist Carl Jung, who is credited with founding analytical psychology stated many years ago, “what you resits persists”. I applied Jung’s theory to my own life and saw it make a profound difference in my troubles with problem blushing. The more you resist an emotional or physiological response, the more prevalent it will become. The day that you decide to quit fighting blushes is the day that you will begin to win the battle against excessive blushing.