Your first clue to the truth about advertising was written more than 100 years ago. Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early one May evening in 1904, Kennedy, a former Canadian Mountie, sat in a New York barroom. He sent a note upstairs to the office of A.L. Thomas, the head of the Lord and Thomas advertising agency. “I’m in the saloon downstairs,” the note began, “and I can tell you what advertising is.